We were responsible for the booth design and construction for USHIO REINETSU CO., LTD. at “SMM Hamburg 2026,” one of the world’s largest international maritime trade fairs, held every two years in Hamburg, Germany.

USHIO REINETSU provides after-sales services, including management, inspection, and maintenance, for marine air-conditioning systems and shipboard elevators. Building on the white-based design we created for the company at “Asia Pacific Maritime 2026” in March of the same year, the booth featured striking accents of USHIO Blue, ensuring brand consistency across both exhibitions.

Within a compact 18㎡ space in the Japan Pavilion, we positioned signage to anticipate visitor flow from the East Main Entrance, placed a two-sided corner sign to catch traffic from both directions, and installed a 159-inch LED screen in the direct line of sight of the main aisle. To suit the two-side-open layout, the walls were raised to 4m and lighting was used to make the space stand out. Display counters were also made more compact to maximize open floor space, while a 30-inch touch-panel monitor gave visitors easy, hands-on access to the company’s products and services.